Aiayu
Performance Marketing

Project
Aiayu
2020
Lifestyle

Deliverables
Performance Marketing

2402 has helped AIAYU with their social performance on Facebook and Instagram.Throughout 2020 we have implemented and executed a social strategy that has helped AIAYU to grow their reach and performance on Facebook & Instagram.

By running a varius of different push and pull campaign, setting up a great remaketing flow, showing users the right content at the right time, working with different audiences and focus on dynamic ads where video was prioritized we have been able to increase their performance significantly.

Key result
Traffic increase: x4
Conversion Value: 200%
Cost pr. Click: Decreased from 50%
Click through Rate: 30% increase

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